Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
the share of people spending more time using electronic devices continues to rise, while print advertising continues to decline.
That means you don’t have much time to figure out this digital marketing stuff.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
According to Google, 88 percent of people who conduct a local search on their smartphone visit a related store in the next week.
You’ll miss out on that traffic if you’re not online.
Digital marketing also provides access to more data and analytics about your customers, how they navigate the buying cycle, and what they want.
You need to understand and know how to leverage digital marketing for your business to succeed.
The 7 big categories of online marketing are:
1-Search engine optimization (SEO)
2-Search engine marketing (SEM)
3-Content marketing
4-Social Media Marketing (SMM)
5-Pay-per-click advertising (PPC)
6-Affiliate marketing
7-Email marketing
